We leverage decades of industry experience and a profit-centric approach to help brands optimise customer value
We offer a modular approach
to customer engagement with
a 'start anywhere, go
Built in custom data
mapping and integration to
ensure best in class SDK
setup for multiple
We have walked in the same shoes as our customers... We’ve got the scars, we know what works and what doesn't!
Scale, efficiency, and sustainability are essential for businesses of all sizes. Our Strategic Growth Modules can help you achieve more with less, by providing you with the templates and resources you need to effect change and develop a successful growth strategy.Our modules cover all elements of lifecycle, growth, org design and sustainable marketing, so you can find the right one for your business needs.
All strategy work is custom produced for your business
All modules include a strategy document, benchmarking report and action plan
With ur custom integration for a host of cloud marketing technologies, we ensure a sustainable approach right from the very foundation of your tooling.By running integration alongside strategy planning, Fuse are able to integrate cloud marketing technologies according to your unique strategic needs. This reduces the need for refactoring integration.
Discovery & Strategy planning with HVA & custom event mapping
Integration, configuration & testing
Includes project management, engineering, data architecture & testing resource
We offer a cross functional, Customer Value Marketing Team at your disposal to deliver campaigns, features and strategies that drive your business growth.
Move from fixed to variable resource cost
Cancel any time
Always-on lifecycle marketing team
Includes all Strategic Growth Modules
Resources include Campaign Specialist, Digital Designer, Copywriter & Analyst
Choose the right growth subject for your needs.
We’re making it easier and simpler for you to navigate the jargon-filled realm of customer engagement. With decades of experience helping businesses across all verticals and sizes deliver growth; we’ve been able to create an ecosystem of growth modules that will perfectly suit your needs. Check them out below and get in touch for a quote.
Team Organisation Review / Building your centre of excellence (COE).
Why do you need an org review or COE?
A team organisation review can help identify areas for improvement, create a more efficient team structure, improve communication / collaboration, and align the team with the company goals, culture and technology.Who is it for?
Any business facing change, whether it be technology, leadership or business objectives. Multi-national or franchise business models would use this module for building their centre of excellence (COE).What do you get?
Discovery and organisation strategy plan with best practice built in. We help you plan your resourcing to make the best use of your cloud marketing technologies. Get the right people in the right place to maximise efficiency.Discovery: 1 weekReport & Strategy: 1 week
Stack & Data Review
Why would you need a marketing stack and data review?
The stack and data review can help you improve your marketing performance by identifying areas where your data architecture is inefficient or ineffective. This could include things like overlapping data sets, unclear data definitions, or a lack of data governance. The service can also help you identify areas for quick wins and develop a long-term improvement plan.Who is it for?
The "Technology & Data Review" service is for any business that relies on an ecosystem of SaaS tools to execute their customer acquisition, attribution, engagement, and retention. This includes businesses of all sizes, from startups to enterprises.What do you get?
The "Technology & Data Review" service includes a full audit of your martech stack, the data flow, the tools or systems being used, as well as the team and org structure required for execution. The service will also highlight areas for quick wins and long-term improvement.In addition to the audit, you will also receive a report that summarizes the findings and recommendations. The report will be tailored to your specific needs and will provide you with actionable insights that you can use to improve your marketing performance.Discovery: 1 weekReport & Strategy: 2 weeks
Activate Your Customers
Why would you need a customer activation review?
A customer activation review can help you improve your customer experience, marketing operations, and cost efficiency. By reviewing your customer activation initiatives from a holistic perspective, we can identify areas where you can improve your customer onboarding process, increase your customer engagement, and reduce your marketing costs.Who is it for?
The Customer Activation Module is for any business that wants to improve their customer activation. This includes businesses of all sizes, from startups to enterprises.What do you get?
The Customer Activation Module provides you with a personalised strategy, a use case analysis, a detailed audit of your customer activation initiatives, and a report that summarises the findings and recommendations. These resources will help you improve your customer experience, marketing operations, and cost efficiency.Audit: 1 weekReport & Strategy: 2 weeks
Retain More of Your Customers
Why would you need a customer retention review?
Customer retention is the most overlooked and most effective growth pillar for your business. By reviewing your customer retention cohorts, use cases and trends, we can identify areas where you can improve your customer retention strategy. This can help you keep your customers longer, which can lead to increased profits and customer lifetime value.Who is it for?
The "Retain Your Customers" service is for any business that wants to improve their customer retention. This includes businesses of all sizes, from startups to enterprises.What do you get?
The "Retain Your Customers" module provides you with a personalised strategy, a campaign use case review, and a benchmark/cohort report. These resources will help you improve your customer retention by identifying areas where you can improve your customer retention initiatives, learning from what has worked for other businesses, and comparing your customer retention rates to industry standards.Audit: 1 weekReport & Strategy: 3 weeks
Generate More Income From Your Customers
Why would you need a customer monetisation review?
Increasing your revenue per customer is a healthy objective for any growth-focused business. By reviewing your campaign strategy, creative, and incentivisation tactics, we can identify areas where you can improve your customer monetisation strategy. This can help you generate more income from your customers, which can lead to increased profits and customer lifetime value.Who would need this service?
This strategy module is for any business that wants to increase their revenue per customer, shorten time to value (TTV) OR, businesses that are exploring new monetisation models.What do you get: A This strategy module will include recommendations for how you can improve your customer monetisation initiatives. We will also provide you with an ARPU benchmark that compares your average revenue per user to industry standards (where data is available). This report will help you identify areas where you can improve your customer monetisation through new monetisation, merchandising and co-marketing opportunities that you can pursue.Audit: 1 weekReport & Strategy: 3 weeks
Cross Channel Automation
Why would you need an Automation Strategy?
Unlock the full potential of your cross channel marketing automation! Seamlessly orchestrate your message flow, crafting cohesive, personalised customer experiences that leave a lasting impact. Say goodbye to manual efforts and embrace "hands off the wheels" engagement campaigns. Whether it's lifecycle marketing or breaking barriers between acquisition and retention forces, our powerful automation module empowers your brand with strategic guidance and seamless implementation.Who is it for?
Cross Channel Automation is designed for two types of brands. First, those embarking on their journey with customer engagement tools and looking to build new automations. Second, brands seeking to optimise their existing automations and require expert assistance to enhance their setup. Whatever stage you're at, our strategy solution is tailored to elevate your marketing game.What do you get?
Embrace efficiency and innovation with automation. You gain a comprehensive automation Use case review, ensuring you're leveraging automation to its fullest potential. Additionally, our experts conduct a thorough segments & campaign review, refining your targeting precision and overall automation performance. Let data-driven insights and our strategic guidance propel your marketing success.Audit: 1 weekReport & Strategy: 2 weeks
Personalise Your Communication
Why would you need Personalisation?
Personalisation goes beyond simple placeholders like <first-name> and <city>. In today's dynamic marketing landscape, leveraging advancements in liquid and real-time data flows is essential to create truly meaningful and relevant communications between your brand and your customers. Our Personalisation module is here to elevate your customer experience, ensuring every interaction is tailored to their unique preferences and behaviours.Who is it for?
Our Personalisation service is a game-changer for brands seeking to deliver exceptional customer experiences. Whether you're a startup, an established company, or an e-commerce giant, if you believe in the power of personalisation and want to take your marketing to the next level, this service is designed for you.What do you get?
We start by conducting a thorough Custom Data & Attributes Review, ensuring your customer data is structured optimally for personalisation. Next, we provide expert Liquid & Use Case Recommendations, guiding you on how to leverage dynamic content and real-time data to craft personalised, compelling messaging for your audience. Get ready to foster stronger connections and drive unprecedented customer loyalty.Audit: 1 weekReport & Strategy: 2 weeks
High Value Actions With Custom Data
Why would you need High Value Actions and Custom Data?
Our expertly crafted frameworks for High Value Actions (HVA), Negative Value Actions (NVA), and Next Best Action (NBA) empower your brand to build strong customer relationships. By identifying the crucial high value actions and determining the custom data necessary to fuel these frameworks, we ensure your martech implementation delivers unmatched results. For a holistic approach, consider combining this service with our custom implementation package.Who is it for?
Our High Value Actions with Custom Data service caters to businesses of all sizes and industries seeking to optimise their customer engagement strategies. Whether you're looking to attract new customers, retain existing ones, or drive conversions, this service is tailored to propel your marketing success.What do you get?
We begin by pinpointing and collecting High Value Actions, Negative Value Actions, and Next Best Actions relevant to your product and brand. Then, we interpret these insights and ensure the correct custom attributes and events are being tracked. Empowering your martech implementation with personalised, data-driven customer interactions. Whether pre-launch or post-launch integration, our service ensures your marketing efforts are finely tuned for maximum impact.Audit: 1 weekReport & Strategy: 2 weeks
Why would you need Peak Planning?
Whether it's seasonal highs or campaign-driven spikes, these moments present both opportunities and risks. With our proactive approach, we analyse your historic data to predict and plan for these peaks, ensuring your brand is prepared to capitalise on the surging demand and boost your key performance indicators (KPIs) to new heights.Who is it for?
Our Peak Planning service is essential for businesses across industries that experience fluctuations in demand throughout the year. Whether you're a retail giant preparing for holiday sales, an e-commerce startup gearing up for seasonal promotions, or any business seeking to optimise performance during peak moments, our service is tailored to supercharge your growth.What do you get?
Empower your brand with data-driven insights and actionable strategies through our comprehensive Peak Planning service. We meticulously analyse your historic trend data to identify peak periods and potential growth opportunities. Our expert team then provides you with personalised Use Cases, demand generation & throttling, merchandising with content cards, co-marketing strategies & more, ensuring your campaigns are fine-tuned for maximum impact. Peak events shouldn't be so damn stressful... embrace a proactive game plan for your business's success.Audit: 2 weeksReport & Strategy: 3 weeks
Focusing on customers is a simplifier, a unifier, and a motivator.
Custom Martech Setup.
We deliver SDK implementation and configuration for a host of cloud marketing technologies including Braze & Segment. From iOS, React, Android and desktop; leave the tech to us to ensure a quick and high quality implementation. We offer a custom Braze integration that includes HVA (high value actions) custom data mapping and implementation.What do you get: Customised implementation fit for your specific requirement and future proofed for your growth plans.Discovery: 1 weekImplementation: 4-6 weeksTesting: 1 week
Plain language is always better. Some hide between big words and abstract concepts.... It takes depth of understanding to say it simply, so that anyone can understand.
Customer Engagement Audit.
Are you tired of losing customers just as quickly as you acquire them? Our comprehensive Customer Engagement audit will help you identify and address the gaps in your current strategies, enabling you to retain more customers, increase their lifetime value, and drive sustainable growth.
Low friction with minimal interruption to your day to day
What we deliver
Automation + Process Assessment
Channels + Lifecycle journey builder + Feature Adoption + Dashboard Best Practice
Data & Stack Documentation
Customer Health Analysis (segmentation & attribution)
Effort/Impact Assessment (quick wins vs moon shots)
Customer Value as a Service.
Customer Value Management
Your CVM team, ready when you are.
UX, Design & Copy
Technical Success Manager
This is the full success package
Reporting & Visualisation
Discounting the right way
CAC to LTV
Profitability driven campaigns
Push & Location Priming
Comarketing & partnerships
Next Best Action
Negative Value Actions
Using Ai in Campaigns
Mapping data insights to hypothesis
Using data to drive campaign creative
We offer dedicated resources to bring your strategy and vision to market, post haste!
Three steps to get started:
Discovery & Benchmark
Maturity assessment, business objective setting and strategic direction are run in collaboration with product, marketing and engineering.
Integrating the success service into your workflows and processes. Establish critical campaign and automation testing.
Optimise & Scale
Test & improve on campaign creative, segments & operations to deliver better customer experiences & greater marketing efficiencies.
Success Package Benefits
Multi-channel canvas and "hands off the wheels" automated campaign setup.
Identify & Implement your custom data dependencies for your use cases.
Fast-track with AI/ML solutions like Sage AI & Predictive Suite (Intelligent Timing, Selection, & Channel)
Understand your customers better through advanced segmentation and maintenance.
Highly specialised and experienced team proficient in Braze technologies. Utilising all Strategic Growth Modules.
Highly specialised team for a fraction of the cost of hiring additional headcount.
"Ready to run" resource for your marketing department.
Translate your brand strategy into your customer engagement.
We're in the business of facilitating change. Get in touch for a chat...
A Bit About Us.
Forged by Braze...
Fuse is an integrated growth studio founded by Warrick and Byron, two experienced Braze customers with a knack for solving problems with creative solutions. Warrick is a three-time Braze customer and also established the strategy consulting function within Braze. Byron was a customer of Braze for over six years and has already established a successful Braze solutions business prior to setting up Fuse.With their extensive experience in driving successful business outcomes using the Braze technology ecosystem, Warrick and Byron have developed Fuse to help businesses of all sizes grow their customer base and increase revenue. They have a deep understanding of the Braze platform and how to use it to create personalised and engaging customer experiences.
You can do so much more with Braze than you realise.
|Success Manager||Dedicated contact for day to day management of resources, reporting & workflows.|
|Technical Success Manager||Dedicated contact for technical support and troubleshooting.|
|AI Tooling||We set up your marketing automation with AI solutions, delivered with the guardrails of brand safety & governance|
|Campaign Specialist||Omni-channel campaign setup, A/B testing, optimising and automating lifecycle campaigns|
|Digital Designer||Engaging digital design + HTML & CSS capabilities for email, IAM & content card design + liquid logic|
|Copywriter||Creative & engaging copy for omni-channel campaigns|
|Analyst||Uncover insights, automate reporting + optimisation suggestions|
Get in touch.
Have a question? Need a quote? We're here to help. Contact us today and let's Fuse our ideas together.
Or submit the form below - we will get back to you post haste.
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