Braze accredited partner Databricks partner
TURNsignalINTO VALUE.
Customer value is not a campaign, a platform or a department. It happens when good judgement moves cleanly through a system.
Live Wire / Fuse intelligence
What moved.
What matters.
Is your customer engagement system ready for peak?
A campaign calendar is one part of peak planning. Use six practical checks to test the data, decisions and journeys behind it, then assess your team with the Fuse Peak Readiness Calculator.
Braze grew 26%. The stock fell 19%. AI is changing what the market thinks software is worth.
Braze and Klaviyo delivered strong growth and were punished. Snowflake and Salesforce were rewarded. The difference may tell us more about the next era of customer technology than any AI product launch.
Braze improves handling of ‘Users with no apps’ segments
Braze has announced two updates for 21 September 2026: clearer abort logging and sending support for certain ‘Users with no apps’ segments. Braze says no action is required.
Loyalty is about to gain a second audience: the customer’s AI agent
Loyalty programmes were designed to persuade people. The next generation also needs to be legible to the agents acting for them, without reducing belonging to a discount API.
Your next customer journey may have a machine in the middle
AI layers are starting to summarise, prioritise and act before a customer reaches the message. CRM teams need to design for human attention and machine interpretation at the same time.
Core platforms
INTELLIGENCE.
ACTIVATION.
The strongest customer engagement systems connect what the business knows about a customer with what it does next. Databricks and Braze sit on either side of that hand-off.
KNOW
WHAT IS
TRUE.
Customer state, identity, behaviour, intelligence and models belong where the data lives. We help brands use Databricks as the governed customer intelligence layer that powers better decisions downstream.
DO THE
RIGHT THING
NEXT.
Braze turns customer understanding into journeys, messages and experiences. We help brands make the activation layer responsive, operationally sound and connected to the intelligence upstream.
Databricks holds the governed state and intelligence that should shape each decision.
Braze turns those decisions into timely, relevant experiences, with response feeding the next decision.
Services
Four ways in.
One system.
Start with the problem in front of you. We connect the strategy, technology, data and creative needed to move it.
Braze Partner Services
Six packages from full implementation to ongoing operations. Enter at any point.
Explore servicePersonalised Media
One creative, thousands of variants. Personalisation at scale across owned and paid.
Explore serviceRetail Media
Peak, Play, Pulse. Retail media that converts, not just lights up.
Explore serviceCreative
Brand-quality work at lifecycle-grade speed, from concept and copy to production-ready execution.
Explore serviceSelected work
Strategy
that ships.
Takealot
The Long Tail of a Wishlist: 19 days of gamification that created a five-month revenue tail and won Silver at the 2026 Bookmark Awards
Takealot × Samsung
An 18-day live-shopping journey orchestrated across Braze email, in-app and push
Huawei × Takealot
A personalised, multi-phase Watch Free 4 launch across app and web
Mr D × KFC
A playable Fried Chicken Day activation with a published 40% increase in promotional engagement
04 / Platform expertise
Platforms matter.
The system
matters more.
We go deep where it creates leverage. Braze for customer activation. Databricks for customer intelligence. Fuse connects the strategy, data, technology and operating model around them.
Trusted with customer growth by
What next
Fuse vision
with action.
Build what's next.
Build a customer growth system that turns signal into decisions, decisions into experiences and experiences into measurable value.
Start a conversation