Fuse Growth Studio | fuse.cx




We leverage decades of industry experience and a profit-centric approach to help brands optimise customer value

Fuse Growth Studio | fuse.cx

Why Fuse

Fuse Growth Studio | fuse.cx

Growth Strategies
Made Simple

We offer a modular approach
to customer engagement with
a 'start anywhere, go
everywhere' philosophy.

Fuse Growth Studio | fuse.cx

Cloud Marketing
Tech Setup

Built in custom data
mapping and integration to
ensure best in class SDK
setup for multiple

Fuse Growth Studio | fuse.cx

Best In Class

We offer access to a
specialised team of experts
who are proficient in cloud marketing technologies. Consider us an extension of your marketing department.

We have walked in the same shoes as our customers... We’ve got the scars, we know what works and what doesn't!

Working Together

Fuse Growth Studio | fuse.cx


Scale, efficiency, and sustainability are essential for businesses of all sizes. Our Strategic Growth Modules can help you achieve more with less, by providing you with the templates and resources you need to effect change and develop a successful growth strategy.Our modules cover all elements of lifecycle, growth, org design and sustainable marketing, so you can find the right one for your business needs.

  • All strategy work is custom produced for your business

  • Fast turnaround

  • All modules include a strategy document, benchmarking report and action plan

Fuse Growth Studio | fuse.cx


With ur custom integration for a host of cloud marketing technologies, we ensure a sustainable approach right from the very foundation of your tooling.By running integration alongside strategy planning, Fuse are able to integrate cloud marketing technologies according to your unique strategic needs. This reduces the need for refactoring integration.

  • Discovery & Strategy planning with HVA & custom event mapping

  • Custom Implementation

  • Integration, configuration & testing

  • Includes project management, engineering, data architecture & testing resource


We offer a cross functional, Customer Value Marketing Team at your disposal to deliver campaigns, features and strategies that drive your business growth.

  • Move from fixed to variable resource cost

  • Cancel any time

  • Always-on lifecycle marketing team

  • Includes all Strategic Growth Modules

  • Resources include Campaign Specialist, Digital Designer, Copywriter & Analyst

Fuse Growth Studio | fuse.cx
Braze Olloys partner Fuse.cx

Fuse is now a Braze Alloys Partner. Get in touch for a chat...

Strategic Growth.

Choose the right growth subject for your needs.

We’re making it easier and simpler for you to navigate the jargon-filled realm of customer engagement. With decades of experience helping businesses across all verticals and sizes deliver growth; we’ve been able to create an ecosystem of growth modules that will perfectly suit your needs. Check them out below and get in touch for a quote.

Team Organisation Review / Building your centre of excellence (COE).

Why do you need an org review or COE?
A team organisation review can help identify areas for improvement, create a more efficient team structure, improve communication / collaboration, and align the team with the company goals, culture and technology.
Who is it for?
Any business facing change, whether it be technology, leadership or business objectives. Multi-national or franchise business models would use this module for building their centre of excellence (COE).
What do you get?
Discovery and organisation strategy plan with best practice built in. We help you plan your resourcing to make the best use of your cloud marketing technologies. Get the right people in the right place to maximise efficiency.
Discovery: 1 weekReport & Strategy: 1 week

Fuse Growth Studio | fuse.cx
Fuse Growth Studio | fuse.cx

Stack & Data Review

Why would you need a marketing stack and data review?
The stack and data review can help you improve your marketing performance by identifying areas where your data architecture is inefficient or ineffective. This could include things like overlapping data sets, unclear data definitions, or a lack of data governance. The service can also help you identify areas for quick wins and develop a long-term improvement plan.
Who is it for?
The "Technology & Data Review" service is for any business that relies on an ecosystem of SaaS tools to execute their customer acquisition, attribution, engagement, and retention. This includes businesses of all sizes, from startups to enterprises.
What do you get?
The "Technology & Data Review" service includes a full audit of your martech stack, the data flow, the tools or systems being used, as well as the team and org structure required for execution. The service will also highlight areas for quick wins and long-term improvement.
In addition to the audit, you will also receive a report that summarizes the findings and recommendations. The report will be tailored to your specific needs and will provide you with actionable insights that you can use to improve your marketing performance.Discovery: 1 weekReport & Strategy: 2 weeks

Activate Your Customers

Why would you need a customer activation review?
A customer activation review can help you improve your customer experience, marketing operations, and cost efficiency. By reviewing your customer activation initiatives from a holistic perspective, we can identify areas where you can improve your customer onboarding process, increase your customer engagement, and reduce your marketing costs.
Who is it for?
The Customer Activation Module is for any business that wants to improve their customer activation. This includes businesses of all sizes, from startups to enterprises.
What do you get?
The Customer Activation Module provides you with a personalised strategy, a use case analysis, a detailed audit of your customer activation initiatives, and a report that summarises the findings and recommendations. These resources will help you improve your customer experience, marketing operations, and cost efficiency.
Audit: 1 weekReport & Strategy: 2 weeks

Fuse Growth Studio | fuse.cx
Fuse Growth Studio | fuse.cx

Retain More of Your Customers

Why would you need a customer retention review?
Customer retention is the most overlooked and most effective growth pillar for your business. By reviewing your customer retention cohorts, use cases and trends, we can identify areas where you can improve your customer retention strategy. This can help you keep your customers longer, which can lead to increased profits and customer lifetime value.
Who is it for?
The "Retain Your Customers" service is for any business that wants to improve their customer retention. This includes businesses of all sizes, from startups to enterprises.
What do you get?
The "Retain Your Customers" module provides you with a personalised strategy, a campaign use case review, and a benchmark/cohort report. These resources will help you improve your customer retention by identifying areas where you can improve your customer retention initiatives, learning from what has worked for other businesses, and comparing your customer retention rates to industry standards.
Audit: 1 weekReport & Strategy: 3 weeks

Generate More Income From Your Customers

Why would you need a customer monetisation review?
Increasing your revenue per customer is a healthy objective for any growth-focused business. By reviewing your campaign strategy, creative, and incentivisation tactics, we can identify areas where you can improve your customer monetisation strategy. This can help you generate more income from your customers, which can lead to increased profits and customer lifetime value.
Who would need this service?
This strategy module is for any business that wants to increase their revenue per customer, shorten time to value (TTV) OR, businesses that are exploring new monetisation models.
What do you get: A This strategy module will include recommendations for how you can improve your customer monetisation initiatives. We will also provide you with an ARPU benchmark that compares your average revenue per user to industry standards (where data is available). This report will help you identify areas where you can improve your customer monetisation through new monetisation, merchandising and co-marketing opportunities that you can pursue.Audit: 1 weekReport & Strategy: 3 weeks

Fuse Growth Studio | fuse.cx
Fuse Growth Studio | fuse.cx
Fuse Growth Studio | fuse.cx

Cross Channel Automation

Why would you need an Automation Strategy?
Unlock the full potential of your cross channel marketing automation! Seamlessly orchestrate your message flow, crafting cohesive, personalised customer experiences that leave a lasting impact. Say goodbye to manual efforts and embrace "hands off the wheels" engagement campaigns. Whether it's lifecycle marketing or breaking barriers between acquisition and retention forces, our powerful automation module empowers your brand with strategic guidance and seamless implementation.
Who is it for?
Cross Channel Automation is designed for two types of brands. First, those embarking on their journey with customer engagement tools and looking to build new automations. Second, brands seeking to optimise their existing automations and require expert assistance to enhance their setup. Whatever stage you're at, our strategy solution is tailored to elevate your marketing game.
What do you get?
Embrace efficiency and innovation with automation. You gain a comprehensive automation Use case review, ensuring you're leveraging automation to its fullest potential. Additionally, our experts conduct a thorough segments & campaign review, refining your targeting precision and overall automation performance. Let data-driven insights and our strategic guidance propel your marketing success.
Audit: 1 weekReport & Strategy: 2 weeks

Personalise Your Communication

Why would you need Personalisation?
Personalisation goes beyond simple placeholders like <first-name> and <city>. In today's dynamic marketing landscape, leveraging advancements in liquid and real-time data flows is essential to create truly meaningful and relevant communications between your brand and your customers. Our Personalisation module is here to elevate your customer experience, ensuring every interaction is tailored to their unique preferences and behaviours.
Who is it for?
Our Personalisation service is a game-changer for brands seeking to deliver exceptional customer experiences. Whether you're a startup, an established company, or an e-commerce giant, if you believe in the power of personalisation and want to take your marketing to the next level, this service is designed for you.
What do you get?
We start by conducting a thorough Custom Data & Attributes Review, ensuring your customer data is structured optimally for personalisation. Next, we provide expert Liquid & Use Case Recommendations, guiding you on how to leverage dynamic content and real-time data to craft personalised, compelling messaging for your audience. Get ready to foster stronger connections and drive unprecedented customer loyalty.
Audit: 1 weekReport & Strategy: 2 weeks

Fuse Growth Studio | fuse.cx
Fuse Growth Studio | fuse.cx

High Value Actions With Custom Data

Why would you need High Value Actions and Custom Data?
Our expertly crafted frameworks for High Value Actions (HVA), Negative Value Actions (NVA), and Next Best Action (NBA) empower your brand to build strong customer relationships. By identifying the crucial high value actions and determining the custom data necessary to fuel these frameworks, we ensure your martech implementation delivers unmatched results. For a holistic approach, consider combining this service with our custom implementation package.
Who is it for?
Our High Value Actions with Custom Data service caters to businesses of all sizes and industries seeking to optimise their customer engagement strategies. Whether you're looking to attract new customers, retain existing ones, or drive conversions, this service is tailored to propel your marketing success.
What do you get?
We begin by pinpointing and collecting High Value Actions, Negative Value Actions, and Next Best Actions relevant to your product and brand. Then, we interpret these insights and ensure the correct custom attributes and events are being tracked. Empowering your martech implementation with personalised, data-driven customer interactions. Whether pre-launch or post-launch integration, our service ensures your marketing efforts are finely tuned for maximum impact.
Audit: 1 weekReport & Strategy: 2 weeks

Peak Planning

Why would you need Peak Planning?
Whether it's seasonal highs or campaign-driven spikes, these moments present both opportunities and risks. With our proactive approach, we analyse your historic data to predict and plan for these peaks, ensuring your brand is prepared to capitalise on the surging demand and boost your key performance indicators (KPIs) to new heights.
Who is it for?
Our Peak Planning service is essential for businesses across industries that experience fluctuations in demand throughout the year. Whether you're a retail giant preparing for holiday sales, an e-commerce startup gearing up for seasonal promotions, or any business seeking to optimise performance during peak moments, our service is tailored to supercharge your growth.
What do you get?
Empower your brand with data-driven insights and actionable strategies through our comprehensive Peak Planning service. We meticulously analyse your historic trend data to identify peak periods and potential growth opportunities. Our expert team then provides you with personalised Use Cases, demand generation & throttling, merchandising with content cards, co-marketing strategies & more, ensuring your campaigns are fine-tuned for maximum impact. Peak events shouldn't be so damn stressful... embrace a proactive game plan for your business's success.
Audit: 2 weeksReport & Strategy: 3 weeks

Fuse Growth Studio | fuse.cx
Fuse Growth Studio | fuse.cx

Focusing on customers is a simplifier, a unifier, and a motivator.

Custom Martech Setup.

We deliver SDK implementation and configuration for a host of cloud marketing technologies including Braze & Segment. From iOS, React, Android and desktop; leave the tech to us to ensure a quick and high quality implementation. We offer a custom Braze integration that includes HVA (high value actions) custom data mapping and implementation.What do you get: Customised implementation fit for your specific requirement and future proofed for your growth plans.Discovery: 1 weekImplementation: 4-6 weeksTesting: 1 week

Fuse Growth Studio | fuse.cx

Plain language is always better. Some hide between big words and abstract concepts.... It takes depth of understanding to say it simply, so that anyone can understand.

Customer Engagement Audit.

Are you tired of losing customers just as quickly as you acquire them? Our comprehensive Customer Engagement audit will help you identify and address the gaps in your current strategies, enabling you to retain more customers, increase their lifetime value, and drive sustainable growth.

  • Low friction with minimal interruption to your day to day

  • Cost effective

  • Quick turnaround

What we deliver

  • Benchmark Dashboard/Report

  • Automation + Process Assessment

  • Channels + Lifecycle journey builder + Feature Adoption + Dashboard Best Practice

  • Data & Stack Documentation

  • Customer Health Analysis (segmentation & attribution)

  • Effort/Impact Assessment (quick wins vs moon shots)

Customer Value as a Service.

Fuse Growth Studio | fuse.cx

Customer Value Management

Fuse Growth Studio | fuse.cx

Your CVM team, ready when you are.

Fuse Growth Studio | fuse.cx

Success Manager

Fuse Growth Studio | fuse.cx

UX, Design & Copy

Fuse Growth Studio | fuse.cx

Technical Success Manager

Fuse Growth Studio | fuse.cx

Creative Director

Fuse Growth Studio | fuse.cx

AI Tooling

Fuse Growth Studio | fuse.cx

Automation Engineer

Fuse Growth Studio | fuse.cx

Campaign Specialist

Fuse Growth Studio | fuse.cx

Data Analyst

This is the full success package

Best Practice

  • Dashboard hygiene

  • Segmentation

  • Event mapping

  • Naming conventions

  • Reporting & Visualisation


  • Discounting the right way

  • CAC to LTV

  • Profitability driven campaigns


  • Push & Location Priming

  • Welcome series

  • Abandoned cart

  • Comarketing & partnerships


  • Loyalty

  • Streak messaging

  • Gamification

  • Next Best Action

  • Negative Value Actions


  • AB/MV Testing

  • Using Ai in Campaigns

  • Mapping data insights to hypothesis

  • Using data to drive campaign creative

We offer dedicated resources to bring your strategy and vision to market, post haste!

Fuse Growth Studio | fuse.cx

Three steps to get started:

Fuse Growth Studio | fuse.cx

Discovery & Benchmark

Maturity assessment, business objective setting and strategic direction are run in collaboration with product, marketing and engineering.

Fuse Growth Studio | fuse.cx

Team Onboarding

Integrating the success service into your workflows and processes. Establish critical campaign and automation testing.

Fuse Growth Studio | fuse.cx

Optimise & Scale

Test & improve on campaign creative, segments & operations to deliver better customer experiences & greater marketing efficiencies.

Success Package Benefits

Fuse Growth Studio | fuse.cx

Multi-channel canvas and "hands off the wheels" automated campaign setup.

Fuse Growth Studio | fuse.cx

Identify & Implement your custom data dependencies for your use cases.

Fuse Growth Studio | fuse.cx

Fast-track with AI/ML solutions like Sage AI & Predictive Suite (Intelligent Timing, Selection, & Channel)

Fuse Growth Studio | fuse.cx

Understand your customers better through advanced segmentation and maintenance.

Fuse Growth Studio | fuse.cx

Highly specialised and experienced team proficient in Braze technologies. Utilising all Strategic Growth Modules.

Fuse Growth Studio | fuse.cx

Highly specialised team for a fraction of the cost of hiring additional headcount.

Fuse Growth Studio | fuse.cx

"Ready to run" resource for your marketing department.

Fuse Growth Studio | fuse.cx

Translate your brand strategy into your customer engagement.

We're in the business of facilitating change. Get in touch for a chat...

Fuse Growth Studio | fuse.cx

A Bit About Us.

Forged by Braze...

Fuse is an integrated growth studio founded by Warrick and Byron, two experienced Braze customers with a knack for solving problems with creative solutions. Warrick is a three-time Braze customer and also established the strategy consulting function within Braze. Byron was a customer of Braze for over six years and has already established a successful Braze solutions business prior to setting up Fuse.With their extensive experience in driving successful business outcomes using the Braze technology ecosystem, Warrick and Byron have developed Fuse to help businesses of all sizes grow their customer base and increase revenue. They have a deep understanding of the Braze platform and how to use it to create personalised and engaging customer experiences.

Warrick Godfrey

Warrick Godfrey
Co Founder & Partner
Previously @ Braze, Amazon, Facebook

Byron Koller

Byron Koller
Co Founder & Partner
Previously @ AYM, Souqalmal, Cobone

You can do so much more with Braze than you realise.

Fuse Growth Studio | fuse.cx


Success ManagerDedicated contact for day to day management of resources, reporting & workflows.
Technical Success ManagerDedicated contact for technical support and troubleshooting.
AI ToolingWe set up your marketing automation with AI solutions, delivered with the guardrails of brand safety & governance
Campaign SpecialistOmni-channel campaign setup, A/B testing, optimising and automating lifecycle campaigns
Digital DesignerEngaging digital design + HTML & CSS capabilities for email, IAM & content card design + liquid logic
CopywriterCreative & engaging copy for omni-channel campaigns
AnalystUncover insights, automate reporting + optimisation suggestions

Get in touch.

Have a question? Need a quote? We're here to help. Contact us today and let's Fuse our ideas together.

Or submit the form below - we will get back to you post haste.

Privacy Policy

IntroductionFuse.cx is committed to protecting your privacy. This privacy policy explains how we collect, use, and share your personal information in accordance with the laws of the United Kingdom, the European Union, and the United States.Collection of Personal InformationWe collect personal information from you when you:Create an account on fuse.cx
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Use our services
The personal information we collect may include your name, email address, mailing address, phone number, and other contact information. We may also collect information about your use of our services, such as the pages you visit, the products you view, and the actions you take.Use of Personal InformationWe use your personal information to:Provide you with our services
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Sharing of Personal Information
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We will only share your personal information with third parties who agree to keep it confidential and use it only for the purposes we have specified.
Your RightsUnder the laws of the United Kingdom, the European Union, and the United States, you have the right to:Access your personal information
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To exercise these rights, please contact us via Contact Fuse
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We have designated a data protection officer (DPO) who is responsible for overseeing our compliance with data protection laws. You can contact the DPO via Contact Fuse

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These terms of use incorporate our Privacy Policy, which applies to your use of our site. The Privacy Policy, accessible at www.fuse.cx/#privacy, outlines how we process personal data collected from you or provided by you. By using our site, you consent to such data processing and warrant the accuracy of all information you provide.
Information about Us
Our site, fuse.cx, is operated by Fuse Growth Studio LTD ("We"). We are a registered company in the UK under company registration number (CRN) SC768153, with our registered office located at 1 Cobblers Close, Edinburgh, UK, EH29 9HJ. We operate as a limited company.
Changes to These Terms
We reserve the right to revise these terms of use at any time by updating this page. It is your responsibility to check this page periodically for any changes, as they are binding on you.
Changes to Our Site
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We do not guarantee that our site, or any of its content, will be free from errors or omissions.
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We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.
You may print off one copy, and may download extracts, of any page(s) from our site for your personal use and you may draw the attention of others within your organisation to content posted on our site.You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors.If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.No reliance on information
The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
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Nothing in these terms of use excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.
To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to our site or any content on it, whether express or implied.We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:use of, or inability to use, our site; or
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If you are a consumer user, please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any content on it, or on any website linked to it.We assume no responsibility for the content of websites linked on our site. Such links should not be interpreted as endorsement by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them.Different limitations and exclusions of liability will apply to liability arising as a result of the supply of any goods by use to you, which will be set out in our Terms and conditions of supply.Viruses
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You should use your own virus protection software.You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.Cookies
Our website uses cookies and reserves the right to use cookies in the future. A cookie is a small file of letters and numbers that we put on your computer if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site. The cookies we use (or may use at some stage) are:
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Thank you for visiting Fuse Growth Studio.